Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Online Reputation Management
Today, this is essential to get your website’s Digital marketing done on an ongoing basis. A decade ago, there were only a few website options to get your need fulfilled but now there are plenty of websites for a single thing. So this becomes necessary to be on top to get more business.
Getting a good website developed is the most obvious part of your business. But it’s important to market yourself and your business today. The more people see your services and offers, the more inquiries and assignments you get. Your best work listed on your website have no value if no one is reaching your website or seeing them. With the internet and the ever-present Google, one click can show a prospect client thousands of websites to choose from in the world. In this scenario, it’s increasingly important that when people search for a particular keyword, your website land up there, if not in the first three, but at least in the first page of the Google or any other search results. If you’re not on that search result page, you’re missing out on potential clients. To generate traffic to your website, you need to follow some rules that will help your website come up in search results. And that leads you to SEO (Search Engine Optimisation) ranking.
Now SEO is not a technology monster that you cannot slay. There is no mystical secret to good SEO. But there are some best-assumed practices that can help you to be on top.
Over the years, we’ve done quite a lot of trial and error and figured out what works best for your website. These are things we did manually and organically without paying for Google ads. From our experience, there are a few things which we need to do and your website will be sorted. It will surely work for you, as there is no reason why it shouldn’t work for you!
The Linking Game
Before you even start thinking about back-linking or internal linking, first we need to fix the links that are already present on your website. Broken links can do your website more harm than any back-links can do good. We have such Tools & Technology to identify the broken links and fix them to save it to rank good on Google.
Now let’s talk about building back-linking. When a Website or Blog (other than yours) links to your website, it gives you credibility. Think of it as a good reference in an interview. The more other blogs and websites link out to yours, Google will deem your website as more credible. But also make sure the source is credible and trustworthy. A couple of back-links from popular websites is always better than twenty spams. If some good blogs have mentioned about you or your website, ask them for a link back to your website or blog. You can also establish and maintain good relationships with your vendors you work with. Tagging and mentioning them in your posts will encourage back-links from them. Another way to back-link to your website is adding it to all your social media accounts.
Also, add internal links to your own content. This is a good way of improving your bounce rate. But don’t go crazy. Keep only 3-4 internal links in a post – a link to your homepage, one of your other blog posts. Make sure that your images or blog posts are shareable so clients and they can share it. If a lot of people share articles from your website, it’ll add to your credibility. As people share your photos and posts, the traffic to your website will also steadily increase and that will help your website to be rich in SEO. We have experts to work on your behalf and do all these activities on regular basis to help your website to be on top. Once you are on top, remain there is another important task. So our team works continuously on your website to have you remain there.
Use the right keywords and tags
We can’t stress enough, how important choosing the right keywords are for SEO. The first step here is to think like your average consumer. What will an average customer search for when looking for your services/product? Make a list of all probable keywords and phrases that a potential customer might use to search for the likes of your business.
It’s important that your keyword is related to the content of your website. So once you’ve finalised on the keywords, try and make sure you use the exact same thing in the following – page titles, URLs, H1/H2 tags, meta keyword and meta tags. Meta tag is that little description beneath the title that you can see in search results. So make sure that your meta tag description gives the reader information that is enticing enough for them to click on when they view you in search results. Use the keywords a few times at the beginning of the article and then spread it evenly 3-4 times throughout the page content.
Add Alt Tags and Titles to your Images
Google doesn’t generally read images. So adding Alt tags or Titles to your images simply tells Google in words, what your image is about. It helps categories your images into different buckets and makes it easier for Google to index them properly. So when the next time a customer searches for a related keyword and if you’ve added the right words to your images, they would pop up in their search results. Also try and use your keyword in the alt titles & tags, but don’t spam every single image with the same thing. Keep the content related and specific to the image. You don’t want your one keyword popping up when someone searches for another keyword, do you?
Make your Website Light and Mobile Friendly
Oh, the horror of a visitor moving away because your page took too long to load! More and more people are using mobile phones for browsing these days, so websites that are optimised for phones are boosted by Google in results. Simply said, faster websites rank better. Check your website on various mobile devices to make sure it works properly. Don’t worry, we have our experts to take care of this for you.
Another way to help faster loading of your pages is to down-size the images you upload on your website. Down-sizing doesn’t mean you have to lose out on quality or clarity of the image. There are tools which can be used to help reduce the image size without compromising on the quality. You should also spend some time choosing a good hosting provider for your website. The time it takes to load your website and its security depends on the kind of host you invest in. So, do some research and make sure it’s a good one. Don’t worry, we have our experts to take care of this for you.
Content, Content and Content!
None of the above tips will help you if your content is not engaging. Once a reader/viewer arrives at your website, only your content will keep them from moving away. Try and create content that your potential clients will relate to. Use a conversational and easy-to-read writing style for your website or blog content. Try to make some interesting stories related to your Product/Services. These Stories generally keeps your prospect clients read your all content and helps in engaging them. This way not only will the readers keep coming back for more but the clients (you wrote stories about) will also appreciate it and do a free marketing for those pages of your website.
As much as it is important to create good content, it’s also imperative that you create it frequently. Disappearing for days on end will affect the way Google ranks your website. So keep posting new and topical content regularly to increase your chances of landing on the first page of search results. Also, make sure that your tone and style of writing remains true to your brand image. Try and keep the length of the article under a thousand words. It’s also important that you create unique and original content. Don’t ever copy paste content from other websites. You will lose your credibility, as Google can read duplicate content very easily and it will affect your SEO too.
This is not the all and only things to do for SEO. Google keeps changing its algorithms every few months, so no one knows how exactly it works. But getting these done is surely a step forward towards building up your website’s rankings. Consistently following these for a couple of months should get you better results, we’re sure of that!
Feel free to ask us any questions about SEO and we will help you out! Have we missed out on anything? Let us know in the contact box below. Rest be assured that your website will be in safe hands and will achieve goal in the given time frame.