A business grows and objectives are met when the offerings and promises are delivered to a customer. This is predominantly done by all the internal stakeholders including owners, employees, vendors , shareholders and others that are related to business and thus combined a brand identity is formed.A brand identity has similar life stages as a human being has. From an ideation stage to a full fledged business brand, it needs similar support that a child needs to be a grown up person. For a business to grow in startup and growth stage, sales numbers are like the most important feed and sales in turn requires the support of effective marketing. It is marketing as a function that leads to the initial connect with the external stakeholders and thus helps customers to take a decision to choose..